Researcher: Knotell
Date of research: January 2007
Format: soft copy (PDF)
Price: E120
Order now!
1.2 Specific Objectives
Our task on the project was mainly to determine the size, type and scope of the market for the products/service and to provide objective evidence to financing institutions of the existence of the market and its size.
1.3 Key objectives covered by the survey
- Determine the market segments and market size
- Determine whether the market is looking for something new
- Determine the openness of coffee shops/restaurant market to specialty cakes
- Determine the openness of restaurants and fast-food market to supplies of specialty bread.
- Determine how open is the catering industry to supplies of specialty breads
- Determine whether a health benefit in bread matter to the consumer
- Is the consumer willing to pay more for a perceived health benefit?
- What alternatives to standard bread are consumers aware of
- What excites this market that the product can play off
- Would the consumer be excited by receiving a basket-full of various types of bread
