Regardless of any past experiences, advertising is the key to a success of any business. It can also be a detriment to cash flow if it is done without proper planning. |
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In the Hhohho Region Swazi TV viewership was at 72.2% while Channel S was at 33%. In the Manzini Region the 2005 statistics show that viewership was at 59.8% for Swazi TV while Channel S viewership was 37.3%. Clearly when one looks at the numbers, the viewership gap was very wide. In Hhohho Channel S lagged behind by 39.2% and in by Manzini 22.5%. Looking at the Gap Margin now at only 6.3%, with the two regions combined, there has been a remarkable increase over the past two years in viewership. |
Author: Mangaliso Mkhatshwa |
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Swaziland Beverages is the most recognized company in the country |
Swaziland's only soft drink/beer canning and bottling company, Swaziland Beverages became the most recognized and most remembered company. A total 17.6% of the surveyed population when asked to mention any one company that they could think of in Swaziland mentioned Swaziland Beverages.
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Pricing strategies in Swaziland |
When many of Swazi based companies find its major competitors offering a similar product at a lower price, the natural tendency is to try to match or beat that price. Although the idea of undercutting competitor's prices and watching customers flock to you is tempting, there are dangers which company owners must choose to avoid.
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