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| Medium of advertising in Swaziland | Rating |
| Television | 56.3 |
| Billboards | 27.7 |
| Radio | 25.8 |
| Poster | 24.5 |
| Magazine | 8.5 |
| Flyer/brochure | 6.6 |
| Cellphone | 5.7 |
| Streetpole | 5.3 |
3.5 |
|
| Merchandize branding | 1.9 |
When asked to state their preferred advertising medium, most of the Swaziland based respondents mentioned Television (TV). Billboards were second followed by radio, posters, magazines, flyers/brochures, cellphone, street poles, email and merchandize branding respectively.
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