Welcome to the advertising awareness section of Infoshopswaziland

This advertising section considers consumer's advertising awareness and perception in Swaziland. These interesting market reports are useful for identifying advertising media that is more effective in achieving high "visibility" and can also be used to develop case studies for each top advertiser i.e. to study the advertising media used by these companies and develop your own competitive strategies.

Companies perceived as top advertisers in Swaziland

In a recent market survey, Swazi respondents were asked to list companies they perceived as top advertisers in Swaziland. This page shows a table of the top 20 companies listed by the surveyed population. This report is useful to marketers in evaluating and adopting (or improving) the marketing interventions used by these companies to reach the Swazi market.

Media perceived as "most used" by advertisers in Swaziland

This market report shows a table of the top 40 advertisers (as perceived by Swazi consumers) and a break down of the various media perceived as "most used" for advertising in Swaziland. The table is also comprised of an analysis of the top 5 advertisers across the various advertising media used.

Companies with best adverts in Swaziland

This market report shows a table listing companies/organizations that are considered to produce the best adverts within the kingdom. This report is useful to marketers (or marketing executives) in identifying the advertising agencies used by these top advertisers and also in terms of recruiting leading marketing personnel i.e. a company that is ranked highly by consumers in its marketing efforts shows that it has a very competent marketing team worth having in your own organization.

Of course there are a number of variables involved but that is beyond the scope of this report.

Most preferred form of advertising in Swaziland

This market report shows consumers' preference with regards to advertising media. The market report ranks ten forms of advertising media according to consumer preference. These include television, radio, outdoor, internet, newspaper and magazine advertising.

Important notice

Always determine the survey area used before using any of the reports available in this section. Check whether it is based on the Corridor Survey Area (CSA), Key Towns and Cities (kTC), or National Survey Area (NSA). You can also find more information about the methodology here.