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When considering the top 40 advertisers, TV was perceived as the main media used by advertisers in Swaziland. The researchers noted that the respondents were also considering South African TV stations in their selection. Billboards and newspapers have the same average with radio slightly below.
When averaging out the top 5 advertisers, TV still maintained the top sport. This is mainly influenced by Swaziland Beverages (SB) as most respondents were referring to Coca cola. Radio and billboards are significantly higher with newspapers slightly less.
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