MTN is quite young in the market and communicates very often through advertising (more about the research here). Its brand is highly visible. It has fewer known brands other than the corporate brand, MTN. The mobile service provider's second spot in the list can be attributed to its communication. The MTN brand is highly visible and their communication has contributed immensely in making sure that the brand continues with its high visibility. Billboards, store signs, newspaper adverts, voucher cards, merchandise, and numerous sponsorships have given the MTN brand a high visibility that almost rivals the classic Coca-cola brand.

Read commentary about;

MTN Swaziland,

Royal Swaziland Sugar Corporation,

Swaziland Electricity Board and

Conco

MTN Swaziland website: www.mtn.co.sz